Current:Home > StocksSnoop Dogg gets his own bowl game with Arizona Bowl presented by Gin & Juice -CapitalCourse
Snoop Dogg gets his own bowl game with Arizona Bowl presented by Gin & Juice
View
Date:2025-04-24 18:52:41
Snoop Dogg is ready to "bring the juice" back to college football. Gin and juice that is.
The rap icon is getting into the bowl sponsorship game, and the Arizona Bowl will officially be known as the Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop.
Launched in February, Gin & Juice By Dre and Snoop is a nod to the famous song with Dr. Dre off Snoop's 1993 album "Doggystyle." As the presenting sponsor, it marks the first time an NCAA-sanctioned bowl game will be presented by an alcohol product.
"It's time that we get back to the roots of college football. When it was focused on the colleges, the players, the competition, the community, the fan experience and the pageantry," Snoop said in social media video. "It's only fitting that I step up and help get this thing right. I'm ready to bring the juice back to college football."
The game, previously known as the Barstool Sports Arizona Bowl, pits a team from the Mountain West Conference and Mid-American Conference at Arizona Stadium in Tucson, home of the Arizona Wildcats. The deal with Snoop is a multi-year sponsorship, according to bowl organizers, and was brought together by the game’s consulting partners, Playfly Sports.
"We’re thrilled about our groundbreaking partnership with Snoop and Gin & Juice By Dre and Snoop," Kym Adair, executive director of the Arizona Bowl, said in a statement. "This year, the Arizona Bowl is bringing sports, libations, and entertainment into a singular bowl game, and we are changing the definition of what a brand partnership is in the NCAA."
Snoop has long been part of football, including the launch of his Snoop Youth Football League in 2005. He was frequently seen at Southern California games during the program's dominance in the 2000s, and his son Cordell Broadus was a member of the UCLA football team before stepping away from the game.
In addition to the game, a "SNOOPER Bowl" will take place, which will bring "the top California and Arizona youth football teams to battle it out." The Arizona Bowl will take place Dec. 28 at 2:30 p.m. MT.
veryGood! (53597)
Related
- Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
- Butter statues, 6-on-6, packed gyms: Iowa loved women's hoops long before Caitlin Clark
- Maximize Your Piggy Bank With These Discounted Money-Saving Solutions That Practically Pay for Themselves
- Teen driver blamed for crash that kills woman and 3 children in a van near Seattle
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Minnesota officer who fatally shot 65-year-old man armed with a knife will not be charged
- Explosive Jersey Shore Teaser Offers First Glimpse of Sammi and Ronnie Reunion
- Hayley Erbert Returns to Dance Studio With Derek Hough 3 Months After Skull Surgery
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- Power Five programs seeing increase of Black men's and women's basketball head coaches
Ranking
- Paige Bueckers vs. Hannah Hidalgo highlights women's basketball games to watch
- Mortgage rates unlikely to dip after Fed meeting leaves rates unchanged
- Broadway star Sonya Balsara born to play Princess Jasmine in 'Aladdin' on its 10th anniversary
- What Each Zodiac Sign Needs for Aries Season, According to Your Horoscope
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Teen to pay fine and do community service to resolve civil rights vandalism complaint
- Lululemon Lovers Rejoice! They Just Added Tons of New Items to Their We Made Too Much Section
- Lenny Kravitz Shares Insight Into Bond With Daughter Zoë Kravitz's Fiancé Channing Tatum
Recommendation
Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
Arizona has struggled in the NCAA Tournament. Can it shake it off with trip to Final Four?
Hyundai recalls more than 98,000 cars due to loss of drive power
Get 54% Off Tanning Drops Recommended by Kourtney Kardashian, a $100 Abercrombie Shacket for $39 & More
Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
Dancing With the Stars' Peta Murgatroyd and Maks Chmerkovskiy Reveal Sex of Baby
70 million Americans drink water from systems reporting PFAS to EPA | The Excerpt
Jonathan Glazer's controversial Oscars speech and why people are still talking about it